Chow Down in Chow Town Delicious DIRT Style. Lollapalooza 2011. Food Mafia Feed


Molly Bett Kovler is a social worker turned social media strategist, editor, publicist, blogger and event executor. After graduating with a Master’s from The University of Chicago and working on the Obama ’08 campaign, MBK founded and runs Elevate Your Presence, LLC. EYP is a full service publicity, social media, editorial, management, and event execution firm defining excellence.  MBK is highly connected & heavily embedded in the social web.  Join EYP’s exclusive client list to Embrace. Evolve. Elevate – Elevate Your Presence. #DeliciousDIRT

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Delicious DIRT. Chow Down in Chow Town @ Lollapalooza 2011.

Calling all food nerds, music freaks, and festival geeks, Lollapalooza is this weekend (as most of you know). It’s hard to believe Perry Farrell, of Delicious DIRT fave Jane’s Addiction, started Lolla 20 years ago as a farewell Jane’s concert. Oh, #howtimeflies. Not only is the music line up star studded (My Morning Jacket, Eminem, Deadmau5, Coldplay, Foo Fighters), but the FOOD line up, aka Chow Town, most definitely beats the Taste Of Chicago spread.  #FoodPorn you’ll salivate over. CLICK PHOTOS TO ENLARGE

Graham Elliot's #streetfood: Lobster Corn Dog by Will Rice

We’re #crossingourfingers the weather won’t be SWAMP LIKE in Grant Park (high hopes).  Hint: check Tom Skilling‘s forecast – quite possibly the best weatherman ever.  Craving action before Lolla? Check Delicious DIRT’s weekly event roundup and satiate yourself…

Q-Tip Courtesy of PDS

Don’t fret because Lolla is sold out.  As always, you can get tickets on the scene if you’re smooth like butter.  Speaking of the masters, checked out Michael Rapaport’s just released documentary in Beats, Rhymes & Life: The Travels of a Tribe Called Quest yet? Add it to your To Do. Now.

Courtesy of Lolla

Other than the music at Lolla, slews of other distractions such as Green Street, Activities and Lounge Centers and of course, our favorite, Chow Town, are sure to keep you busy (and FULL). Green Street showcases Lollapalooza’s green initiatives with eco-friendly shopping from Green Streets Art Market, fresh produce from the Farmers Market, and notable charities and organizations at Lolla Cares.

Lolla's Chow Town

Lolla’s food line up surely tops Taste of Chicagos! We know you Delicious Dirt devotees are most definitely excited about Chow Town, Lollapalooza’s ridiculous food extravaganza which includes many of Chicago’s best restaurants.  You’ll surely take down many Delicious DIRT FAVES – Lolla style (see below for full list and roundup).

2010 Lolla Delicious DIRT by Katherine Sacks

In case you haven’t heard, Graham Elliot heads Chow Town as Culinary Director for the second year in a row.

Graham Elliot @ Lolla w/ his signature lobster corn dog by Ashley Garmon via Eater

Elliot, along with Grahamwich + Graham Elliot Exec Chef Merlin Verrier, bring greatness for everyone.. no matter your diet.  Merlin tells Delicious DIRT, “Chow Town will now be on Columbus going north and south. This will add a great new feel for the food: the road is wider, all restaurants will be on the same street, individualized signage for each restaurant and great seating areas.  All that’s much better when eating some of the best festival food in the world.” He also told The Feast they plan to make 12,000 lobster corn dogs this year as last year’s 11,000 ran out too quickly and people were “freaking out.”  We LOVE.

Merlin Verrier by Mark Kinan

Prepare to indulge food geeks. Life is short. Your Lolla palate is sure to be full full full of true Delicious DIRT. Look for Smoke Daddy, Franks ‘N Dawgs luscious hot dogs, Kuma’s Corner renowned scrumptious burgers and Blue 13‘s to die for cactus tostada.

Courtesy of Franks N' Dawgs

Newcomers to the festival include Graham Elliot’s Grahamwich, Sola, Bonsoiree, and The Gage/Henri.  Embracing the vibe, Sola’s calling their Delicious DIRT, Solapalooza. #TheShoeFits.  Sola’s  Carol Wallack will rock your socks off in Chow Town with her edamame with hemp seed vinaigrette and kalua pork on banana bread. If you’re feeling the yearn for Chicago staples, there’s always Lou Malnati’s deep dish pizza and or the Original Rainbow Cone= best bet to cool it down.

Delicious DIRT @ Kuma's by Sarah Collins

Thirsty? Quench it with non-alcoholic beverages once in a while. Grab an iced coffee from Chicago’s well known artisan coffee hot spot Metropolis Coffee Company or a flavored iced tea from Sweet Leaf Tea. You can’t go wrong with baos from Wow Bao, french toast from Jam, pulled pork sandwiches from Robinson’s No. 1 Ribs and or an Italian beef sandwich from Tuscany on Taylor StTake it all down? #MadProps #BringThePepcid

Stay ahead of the curve with the Lollapalooza app -> we can not hit Lolla without! The app allows you to connect with your facebook page (obsessed), create your own custom schedule of musicians,  and listen to free streaming tracks from artists at Lolla 2011 (plus past performers over the last 20 years).  A must.  Also, we suggest you plot your pig out with the Lollapalooza map.

Lolla Map by Lolla

Stuff your face, dance like no one’s watching and sing like no one’s listening.  Feel it. #LifeIsShort

EM + MBK @ Lolla Backstage

Lolla @ Night by NY Daily News Staff

Don’t tell mom the babysitter’s dead – she isn’t.  For all you rocker chic mamas and papas, your kids are in luck as they too can get down at Kidzapalooza. Get ready for hilarious rocker hair styles, fake tattoos, and jamming out rock band style! Play it up Griswald style… We know we know… no one can be Chevy cool.

Delicious DIRT Eats @ Lolla (as reported on

BJ’s Market & Bakery: turkey burgers; fish tacos; honey BBQ chicken tenders; homemade potato chips
Bonsoiree: scallop motoyaki with torched ponzu aioli; Wisconsim fried cheese curds with rhubarb romesco; Japanese chips and guacamole
Burrito Beach: baja chipotle burrito; grass-fed barbacoa brisket burrito; organic black bean and goat cheese burrito (vegetarian)
Connie’s Pizza:  deep dish cheese (vegetarian) and sausage slices; 10-inch thin-crust gluten-free spinach pizza
(vegetarian); chicken strips
Crescent Foods: benevolent burrito (vegetarian/vegan/gluten free); spinach quesadilla (vegetarian); portobello wrap (vegetarian/vegan/gluten free); vegetarian salad wrap (vegetarian/vegan/gluten free)
Cubby Bear: Maine lobster roll; BBQ beef sandwich; garlic fries; corn on the cob
Franks ‘N” Dawgs: pork loin sausage w/ cobb-smoked bacon, fried egg and maple mayo; andouille sausage with fingerling potato salad and beer mustard vinaigrette; “Chicagoesque” dog
with caramelized onions, cherry tomato relish, pickles and mustard; triple truffle fries (vegetarian/vegan/gluten free)
Fresh Squeezed Best Lemonade: lemonade; strawberry lemonade; limeade; strawberry limeade
Goose Island Brewpub: Summerwurst sausage; beer-fed Cuban sandwich; falafel pita; grilled cheese-stuffed pretzel
Grahmwich: lobster corn dog; truffle popcorn
Greek Delights: gyros; shish kabob, chicken divine
Harris Ice: blue raspberry; coconut; grape; green apple; orange; pina colada; strawberry; tamarindo
Haus of Sausage: big ass brat on pretzel bun; Vienna all beef jumbo dog; jumbo pretzel with pink Himalayan salt; spike fries with smoked sea salt or plain
Kuma’s Corner: neurosis; probot; gates of slumber
Juhu Beach by Veerasway: chicken tikka flatbread; veggie samosas (vegetarian); sweet potato chaat fries
Local Eats (Blue 13, Elate and Jam): Blue 13 cactus tostada (vegetarian/vegan/gluten free); Elate’s watermelon jalapeño popsicle (vegetarian/vegan/gluten free); Jam’s famous french toast (vegetarian)
Lou Malnati’s Pizzeria: cheese (vegetarian) and sausage pizza
Maui Wowi: strawberry-banana smoothie; mango-orange-banana smoothie; pina colada smoothie; black raspberry smoothie
Mazzone’s Italian Ice: Italian ice; frozen hot chocolate sorbet , desert crepe
Metropolis Coffee Company: ice coffee, iced latte; Americano; iced Americano; 20th anniversary Lollapalooza blend
Old Towne Smokehouse: Smokehouse cheddar burger; black bean falafel veggie burger (vegetarian/vegan); grilled chicken sandwich; steak-cut fries
Original Rainbow Cone: large rainbow cone (vegetarian/vegan); small rainbow cone (vegetarian/vegan); taster cup (vegetarian/vegan); large/small cookie dough (vegetarian/vegan)
Robinson’s No. 1 Ribs : BBQ pulled pork sandwich; chicken tenders; boneless rib sandwich; pulled turkey sandwich
Salud Tequila Lounge: beef taco platter with rice and beans; tamales; chips and guacamole (vegetarian/vegan)
Sola: kalua pork with banana bread; edamame with soy-cumin-hemp seed vinaigrette (vegetarian); roasted beet and pineapple salad (vegetarian)
Starfruit Café: frozen original kefir; frozen pomegranate
Sweet Leaf Tea: original sweet tea (vegetarian/vegan); mint and honey green tea (vegetarian/vegan); peached iced tea (vegetarian/vegan); raspberry iced tea (vegetarian/vegan); lemon black tea (vegetarian/vegan); citrus green tea (vegetarian/vegan)
Temptation Frozen Desserts: vanilla ice cream (vegetarian/vegan); chocolate ice cream (vegetarian/vegan); cookie dough ice cream (vegetarian/vegan); mint chip ice cream (vegetarian/vegan)
The Gage/Henri: The Gage Scotch egg; Henri banh mi; pork rinds with vadouvan curry
The Smoke Daddy: pulled pork sandwich; pulled chicken sandwich; homemade BBQ potato chips (vegetarian/vegan/gluten free)
Tiparos Thai Restaurant: mango smoothie; strawberry smoothie; strawberry-banana smoothie; pina colada smoothie
Tuscany on Taylor St: Italian beef sandwich; garlic & provolone stuffed sausage sandwich; three cheese ravioli; chicken parmesan sandwich
Wow Bao: BBQ pork bao; terriyaki chicken bao; spicy Mongolian beef bao; whole wheat vegetable bao (vegetarian)


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